5 Reasons your Business needs Social Media
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Social media lets you do this! You can interact with your current customers and let potential customers know a bit about your brand, your business and help them to feel that connection.
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Donโt get me wrong, social media marketing can be expensive too. But the wonderful thing about social media is that anyone can start a Facebook, Instagram, or Pinterest account to start their social media marketing journey! Plus it is FREE to start! You can spend a weekend and have your social media set up and be ready to do business on Monday.
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Social media is a GREAT way to drive traffic to your website! If your business is on social media, you best believe people are peeking at your website, so make sure it is optimized for them! Using social media you will build up your brand, your business, and your image! This will ideally make those potential customers take notice and take a trip to your website to buy ALL the things.
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In addition, to all the other great ways social media can help your business, we have lead generating. Each time you see a customer interacting with your content or talking about your business to a friend on their social media, you are generating leads! Do you know what leads mean?!?! Potential customers!
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Have you noticed companies tend to respond quicker to customers who complain on social media? Why is that!? Well, they are doing something called social listening. They hear the customer complaint and are trying to make it right because an unhappy customer on social media can spread quickly and damage a brand.